Hey, you made it. This is Beyond Brief, where we turn big ideas into simple, actionable plays for a richer, healthier, smarter life. 🚀

This Week at a Glance:

  • Why Newsletters Still Matter (and Make Money 💸)

  • A new Investing tool that changed the game

  • The Tools I’m Using to Automate & Grow in 2025 🚀

Mindset Mint 🧊

Why Newsletters Still Matter (and Make Money 💸)

I get tons of requests from businesses that want a newsletter but aren’t sure it’ll actually move the needle—or if it’s even worth carving out the time. 🤔 Between juggling product launches, social media, and customer support, sitting down to write emails can feel like adding another ball to the air.

But here’s the truth: a smart, consistent newsletter isn’t just “another task”—it’s a direct line into your customers’ inboxes, a trust-building machine, and a revenue engine all rolled into one. Stick with me, and I’ll show you how investing a little effort here can pay off in big ways. 🚀

  • Own Your Audience 🏠Social platforms come and go; algorithms change daily. A newsletter is your home turf—no gatekeepers. You control who sees your message and when. Build an addressable audience that you can reach anytime, guaranteed.

  • Drive Traffic & Sales 🚀Every email is a mini-promotion. Whether it’s a new blog post, product drop, or flash sale, you’re sending readers straight to your site. That direct line boosts click-throughs and conversions way beyond what a random social post can deliver.

  • Build Trust & Authority 🤝Consistent, valuable content in someone’s inbox turns you into a go-to expert. Show off your know-how, share insider tips, and help customers solve problems. Over time, you become the brand they trust—and the brand they buy from.

  • Stay Top-of-Mind 🧠You might not see someone on social every day, but their inbox? They check that constantly. Regular newsletters keep you front and center so when they need your product or service, you’re the first name they think of.

  • Data-Driven Growth 📊Newsletters aren’t a black box. Open rates, click rates, subscriber growth—every metric is at your fingertips. Test subject lines, experiment with content, and fine-tune your approach for maximum ROI. It’s marketing, but with numbers you can actually geek out on.

Final Thoughts 💡Starting a newsletter might feel like just one more thing on your plate, but it’s one of the highest-ROI moves you can make for your brand. Think of it as your personal megaphone—amplifying your expertise, nurturing real relationships, and driving sales on autopilot. If you’re on the fence or need a hand getting your first issue out the door, let’s talk. I’ll help you nail your voice, choose the right tools, and map out content that keeps readers coming back week after week. No fluff—just results. 🚀

Trending Tools

🛝 Playground: Design anything like a pro.

🛜 Browse.ai: Automate web data extraction without code—train a robot to scrape pages in seconds.

🤖 Pippit AI: is your smart creative agent, designed to streamline and enhance your content production process.  

📤 Mailgo: AI-powered cold email platform that boosts deliverability

🧠 Not an Ad, Just Something Cool I’m Trying: Frec Investing

Okay, so I’ve been digging into a new investing platform called Frec, and it’s honestly pretty wild—in a good way. It’s not a robo-advisor or just another app selling you ETFs. Frec uses direct indexing, which means you actually own the individual stocks in something like the S&P 500, instead of just buying an ETF that tracks it.

Why does that matter? Two big reasons:

  1. Taxes — Frec checks every day for tax-loss harvesting opportunities (way more than the usual once-a-year stuff).

  2. Control — You can customize your portfolio, exclude companies you don’t like, and even pause rebalancing if it doesn’t make sense for you right then.

Oh, and fees start at 0.1%—that’s less than half of what most robo-advisors charge.

It also has some extra features like borrowing against your portfolio and earning interest on uninvested cash.

No one’s paying me to say this—I just found it super interesting and I’m excited to try it out. It feels like a power tool for regular investors. I’ll report back once I’ve played around with it more.

🚀 Know a killer business owner or entrepreneur? Shoot over their info! 🎙️ I’d love to chat with them on the podcast and plug them into our small-but-mighty audience. 💥

How can we help you grow?

🎙️ Founder, business owner, or entrepreneur?

We’d love to have you on the podcast—and introduce you to our small but mighty audience!

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