Why does email marketing continue to outperform social media, search, and other channels? In this introductory post, we’ll explore the overall effectiveness of email marketing compared to other marketing channels. We highlight how email provides unparalleled reach and engagement, beats other channels in conversion rates, and remains a top choice for marketers and consumers alike. This sets the stage for why investing in email is a smart move for any brand.
Unmatched reach & user preference: Email’s ubiquity is unparalleled – there are 4.48 billion email users worldwide as of 2024, and nearly everyone checks email regularly (about 99% of consumers check their emails daily). It’s also the channel customers prefer for brand communications: 60% of consumers say they want marketing messages via email over any other medium. In short, email lets you reach a huge audience in a place they actively monitor and welcome for business updates.
Higher engagement than social media: Marketing emails enjoy far better engagement than typical social posts. For instance, a solid email campaign might see 15–25% open rates, whereas the average Facebook post’s organic reach is only around 2–5% of your followers. Click-through rates tell a similar story: email campaigns average about a 2.9% CTR versus roughly 1.3% on social media. Because subscribers have opted in, they’re more primed to open, read, and click your content than the casual scroller on social platforms.If you’re still treating email like it’s 2005… stop.Email isn’t just alive — it’s printing money for brands that use it right. I’m talking 40%+ of revenue, automated flows, and customers who actually click.If you want someone to build it, write it, and grow it — let’s talk.👉 Book a quick call with meNo fluff. Just emails that convert.
Superior conversion power: Email doesn’t just get seen more – it drives more sales. Visitors who click through emails convert at much higher rates than those coming from search or social. 4.24% of email traffic leads to a purchase, compared to only 2.49% from search and a mere 0.59% from social media. In other words, email can deliver nearly 7× more conversions than social for the same number of viewers. Whether it’s promoting a product, an event, or content, email reliably turns engagement into action and revenue.
Top-rated by marketers: Businesses large and small recognize email’s effectiveness. In surveys, marketers consistently rank email as one of their most valuable channels – 79% of marketers include email in their top 3 marketing channels for effectiveness. Many even call it the #1 most effective marketing strategy overall. Unlike newer channels that may come and go, email has built a track record as a trusted workhorse for driving results. Marketers (and their clients) stick with email because it delivers – time and time again.