Hey, Michael here.
Last week, I stumbled onto the “Shadow Brand” idea—basically:
Pick an underserved community
Use ChatGPT for a brand voice
Fire up Midjourney for visuals
Launch a concept in under 10 minutes
But first some inspiration for the day:
Here’s how it went:
Research (via Perplexity—seriously, it’s 🔥) I landed on r/socialanxiety, a group that could really use a quick “press here to chill” tool. (Full breakdown here.)
Brand Voice (powered by ChatGPT)
Warmly reassuring: “You’re not alone.”
Quietly confident: “We’ve been there; here’s what helped.”
Gently validating: Acknowledge feelings—no shame.
Relatable vulnerability: Imperfections are human.
Low-pressure encouragement: “When you’re ready…” not “Drop everything.”
Visuals (Midjourney magic) Logo, color palette, mockups—done in minutes.
Prototype A simple mobile app that springs to life when anxiety spikes. Guided breathing, calm prompts, and a friendly nudge back to “you got this.”
Here are some brand images
Quick reminder: I built the entire Calmly site — graphics, copy, the works — in under 15 minutes. It’s live and taking sign-ups now! If we see enough interest, we’ll jump into the next phase and build the full-featured mobile app.
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