Hey, you made it! This is Beyond Brief, where we break down big ideas into simple, actionable plays to help you build a richer, healthier, and smarter life. No fluff. Just the stuff you can use—right now. Let’s get after it. 💥
This Week at a Glance:
Whoop 5.0 Review: The good, the bad, and why the battery life is a game changer 🔋
Google Veo 3: AI-powered video creation just went next-level — here’s why it matters 🎥🤖
Thinking About Selling Your Business? We’re actively hunting standout companies. Let’s talk! 💼👀
WHOOP 5.0: The Good, The Bad, and The Battery Life
I grabbed the Whoop 5.0 recently, but before diving into the details, here’s some context. Over the last 5-6 years, I’ve bounced between using an Apple Watch and an Oura ring. Both have their perks, and honestly, I was in better shape back then. But that’s a story for another day. Today, let’s talk Whoop 5.0.
I actually bought the Whoop 4 just two months before the 5.0 dropped — yeah, I was a bit annoyed. Still, I was curious to see what upgrades they brought with the new model. The biggest standout? Battery life. The 5.0 lasts about 14 days on a single charge, compared to 4-5 days on the 4. That’s a massive jump. The fancy $500+ version has more features (like continuous blood pressure monitoring), but that’s not really my jam.
Here’s a quick rundown of what’s new:
Hardware Upgrades:
Smaller and lighter: The 5.0 is about 7% smaller and weighs 26.5 grams, making it way more comfortable for all-day wear.
Better sensors: It’s got an upgraded heart rate sensor, a more accurate accelerometer, and improved skin temperature tracking. Data is captured 26 times per second now.
Battery life: Over 14 days on a single charge—more than triple the previous version.
Charging options: You can charge it the old-fashioned way with a wired USB-C charger (about 2.5 hours off your wrist) or use the new wireless PowerPack charger that charges it on your wrist in about 110 minutes.
Improved Bluetooth and haptics: Smoother connection and subtle vibrations for alerts.
Waterproof: IP68 rating means it’s dust-tight and can handle up to 10 meters underwater.
New bands: Redesigned buckle system and new styles like CoreKnit, SuperKnit, LeatherLuxe, etc. Heads up — 4.0 bands don’t fit the 5.0.
New App Features (vary by membership tier):
Healthspan with WHOOP Age: Calculates your “physiological age” and “pace of aging” based on key health metrics. (Not for under 18)
Heart Screener with ECG (WHOOP MG only): FDA-cleared ECG to detect atrial fibrillation and irregular rhythms. (Not for under 22 or certain health conditions)
Blood Pressure Insights (WHOOP MG Beta): Wrist-based blood pressure estimates—not a medical device.
Women’s Hormonal Insights: Personalized tips on how hormonal changes affect recovery, sleep, stress, and performance.
Sleep Score update: A revamped sleep score for more accurate insights.
Coming soon — WHOOP Advanced Labs: Blood tests integrated with the app and clinician reports for deeper health analysis.
I’ve been wearing the 5.0 for about two weeks now and honestly, it’s not a night-and-day difference. I’m also trying to focus on getting healthier without the distractions of my Apple Watch. But here’s the thing: the app is really what makes Whoop shine.
If you’re curious, try it for 30 days and let me know how it goes!
Thinking About Selling Your Business? Or Know Someone Who Is?
We’re on the hunt. 👀
The Beyond Brief team is actively looking to acquire or invest in standout businesses. If you’re a founder thinking about selling—or if you know a business owner ready to make a move—let’s chat.
🚀 The Future of Video Creation is Here: Google Veo 3
A few years ago, AI-generated video was a novelty—remember Will Smith "eating spaghetti" in that surreal, glitchy clip? We’ve come a long way since then.
With Google Veo 3, we’re getting a taste of what’s next—and it’s exciting.
Why This Matters
Veo 3 isn’t just another step forward—it’s a leap.
Sound Design: Add sound effects, ambient noise, and even AI-generated dialogue.
Unreal Quality: Best-in-class physics, realism, and prompt adherence.
This is the kind of tool that turns ideas into mini-movies with ease. (Expect some wild experiments in future newsletters—I’m already scripting AI-powered shorts.)
The Bigger Picture
Here’s my prediction: Within 5 years, we’ll see indie AI studios producing full-length films with tiny teams. The barriers to high-quality storytelling are crumbling fast.
We’re not just watching the evolution of video tools—we’re witnessing the birth of a new creative era.
Stay tuned. The best is yet to come.
(P.S. Want me to test a specific Veo 3 feature? Hit rep
Mindset Mint 🧊
Trending Tools
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